Privacy Policy

General privacy

First Response GB respects the right to privacy of every individual who visits our website. This privacy policy explains how we use any personal information we collect about you, and your rights to access and correct the personal information we hold about you.

What personal information do we collect and how we will use it?

We may collect the following information about you:

Contact details including title, name, postal and email addresses, postcode, contact telephone numbers;

  • Business information, such as employer details and job title, particularly from our corporate customers;
  • Transaction information, including payment and reservation and booking details;
  • Purchase history, including accommodation, activities on site (e.g. food purchases and  Wi-Fi use) and the date(s) of your stay;
  • Demographic information;
  • Registration information, including your password and room and other expressed preferences;
  • Customer communication preferences;
  • Customer feedback; and Computer or device information (e.g. your IP address and operating system).

We may supplement the information that you provide to us with information from trusted third parties (including travel agencies, distributors and list rental companies) for the purposes outlined in this privacy policy.

We may use your information for the following purposes:

  • Administration and management of room and restaurant bookings at our accommodation provider;
  • Processing transactions;
  • Administration of our Digital Channels, including in respect of our registered users, who may also store a personal identification number online to easily access and apply accommodation preferences;
  • Administration and management of our competitions, promotions and prize draws – you should check the applicable terms and conditions of the competition, promotion or prize draw for further information;
  • Sending you communications about our products and services that we think may be of interest to you. We may also send you service information communications (e.g. reservation/booking confirmation).
  • Business, website and consumer analysis and reporting; and Correspondence between us, including where you use our ‘Contact us’ form